Trybe Pilates
Rooted in Community, Inspired by the Coast
- Client
- Trybe Pilates
- Location
- Australia
- Category
- Pilates Studio
- Visual Identity
- Merchandise
- Creative Direction
Trybe is a Pilates studio where movement meets indulgence. Based in Australia, Trybe was created to offer more than just a workout, it’s a space to reconnect with your body, uplift your energy, and build lasting bonds within a supportive community.
The challenge was to create a brand that reflects the essence of Trybe: vibrant, inviting, and emotionally uplifting. The vision was to build a space that feels elevated and approachable, and enriched by experience and community. Inspired by the natural hues of the beach, the brand needed to feel warm, calm, and effortlessly fresh.
We crafted a full brand strategy and identity inspired by the coastal lifestyle at the heart of Trybe. From the customized logo and typography to social media, in-studio visuals, and packaging, every touchpoint was designed to feel cohesive, and fresh. The result is a brand that captures the spirit of Trybe: movement that feels good, inside and out.
Mimosa →
